East Lancashire Box Co. boosts production with machine investments

East Lancashire Box Company has increased capacity at its two north-west sites with investment in die-cutting and folding-gluing technology.

The shelf-ready-packaging specialist has taken delivery of a new Bobst Expertfold 145 at its 16,000sq ft gluing and finishing factory in Clayton le Moors, and has added a Century MWB 1300Q to its die-cutting lines at its 25,000 sq ft site in Rishton dedicated solely to up to five-colour flexo printing and die-cutting.

The new machines were added to cater to demand and to offer more technical, innovative and intricate packaging formats and designs.

Peter Ingham, sales director at East Lancashire Box Co., said: “Changing market demands, the need for ever more creative solutions in SRP, is driving our investment strategy. However, our focus has always been on efficiency to achieve and secure long-term success. So, when it comes to machine investments, we must be sure that they tick all the boxes in terms of quality output, speed and precision.

“Customers are looking for SRP with greater shelf standout. At one time SRP was purely about functionality – it served a purpose to transport goods to store and then store products on shelf. Now, SRP is that and more; it serves as a marketing tool, aesthetically pleasing to appeal to consumers through high-impact graphics and unique designs.”